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PGTS Humble Blog

Thread: Internet Standards & Competition

Author Image Gerry Patterson. The world's most humble blogger
Your Most Esteemed And Very Humble Blogger

Search Engine Stats

Chronogical Blog Entries:

Date: Thu, 07 May 2009 22:53:07 +1000

For some while it has been obvious to most webmasters that Google is the leading search engine. And then there is daylight between Google and the rest of the pack.

Sydney (Bondi) webmaster Brian Robson writes:
Search Engine Market Share

The latest figure for Google, as observed here in Sydney is 85.6%. Anti-Google apologists will immediately point out that the Google percentage is much lower in America.

They try to make Google look lower by quoting old figures from when Google was less dominant, or by narrowing the field of view to cases where Google is less popular.

But, to maintain the average, for every figure below the average, there must be something above the average. Statisticians beware, normal people read on!

I just loved the recent article where Microsoft was quoted as saying that testing showed their customers couldn't tell the difference between Google search results and Microsoft search results. Um, yes, precisely, if they could tell the difference, they wouldn't be there.

Anyway, I have managed to produce some analysis for the period 16th to 30th April that combines Countries with Search Engines.

Country Google Yahoo Microsoft Others
USA 81% 11% 4% 4%
Canada 86% 6% 3% 5%
New Zealand 89% 8% 0% 3%
UK+Ireland 86% 7% 3% 4%
Europe 88% 5% 2% 5%
Australia 91% 4% 2% 3%
Japan 69% 28% 0% 3%
Clearly Microsoft is not a popular brand in Europe. You might think the higher Others figure shows loyalty to local search engines, but it's actually people using the lesser search engines such as Ask and Altavista.

You will read how popular Yahoo is in Japan. I only got a sample size of 35. Yahoo is doing very well but is not dominant.

New Zealand also had small sample size of 82. The European sample size of 500 included France, Germany, Sweden, Italy and The Netherlands. The sample size for Australia was 2148.

That's it for today!


Brian has long maintained that Google is by far the most significant Search Engine. The logfiles from the PGTS site show a similar trend.

Anecdotal evidence also supports the proposition that Google is the most popular search engine amongst every day Internet users. In fact there doesn't appear to be a high level of awareness about other Search Engines. Many Internet users have been heard to use the words search and Google interchangeably. This is especially true of the younger generation, who seem to regard the Internet and Google as virtually synonymous.

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Copyright     2009, Gerry Patterson. All Rights Reserved.