The other night, while I was surfing the Internet, Firefox blocked a pop-up ad, which had the caption, "One of your new buddies from Camberwell has a crush on you".
Now of course a chick-magnet like yours truly should be used to this sort of thing, but if I was cynical and suspicious (I always am when it comes to pop-ups), I might take into account the fact that my ISP, Netspace has their headquarters in Camberwell, and consider the possibility that the site that constructed this advertisement had simply looked up my locality based on the remote IP address, and fabricated this crush request.
Oh, So my new buddy has a crush on me, without even knowing what gender I am?
How could my new buddy be so undiscerning?
The domain myluvcrush.com, which served this page, seems to always serve up a popup from http://www.myluvcrush.com/au/index.php when you access one their pages from an IP address which can be identified as Australian. I would not be at all surprised to discover that users coming from a netblock known to be US in origin would get a page from http://www.myluvcrush.com/us/index.php
The address myluvcrush.com is the same as the address myluvcrush.ca. The authoritative nameservers are ns.adhost.com and ns0.adhost.com. The domain myluvcrush.com is registered in the US as follows:
Oneandone Private Registration 1&1 Internet, Inc. - http://1and1.com/contact 701 Lee Road, Suite 300 ATTN: myluvcrush.com 19087, PA Chesterbrook, US
Land1.com provide the nameservers for the myluvcrush.com domain.
The registrant's details are as follows:
Adhost Internet Advertising 140 Fourth Ave North Suite 360 Seattle, WA 98109 US
The claim in their advertisement (that a certain person has a crush on you) is probably false. It has been constructed to entice lonely and naive users to sign up to their service. If you are thinking of doing it, I would advise you to be cautious about giving them your mobile number and personal details.
I did a Google search for "myluvcrush.com" and in the top ten matches there were three pages that accused them of fraud and/or scamming.